Globally, Spain leads the total number of AI Slop subscribers with 20.22 million, while South Korea dominates with 8.45 billion total views.
AI-generated videos are rapidly changing YouTube’s content ecosystem. Formats optimized with little effort and algorithms now make up a significant proportion of what users see on the platform.
A new report from video generation platform Kapwing estimates that 21 to 33 percent of YouTube’s feed consists of AI-generated or “brain rot” content, suggesting a structural shift in the way attention is captured and monetized online.
At the center of this transformation is India.
The country is home Bandar Apna Dostcurrently the most viewed AI-generated YouTube channel in the world, with 2.07 billion views and an estimated annual profit of $4.25 million. The channel’s videos, which feature AI-generated monkeys in exaggerated human-style emotional or social scenarios, illustrate how low-cost, high-frequency production can achieve outsized reach.
Globally, Spain leads the total number of AI Slop subscribers with 20.22 million, while South Korea dominates with 8.45 billion total views. The United States follows with 14.47 million subscribers, although its total view count remains significantly lower than that of South Korea and Spain. However, India stands out for its combination of size, speed and volume in both production and consumption.
“AI has enabled content creators to experiment with multiple topics and formats,” said Nimesh Shah, Head Maven, Windchimes Communications. “With the cost and time to build virtually collapsed, developers can quickly test what works and reproduce it at scale.”
India’s digital ecosystem plays a crucial role in this transformation. “With a large internet user base and affordable data, there is a huge appetite for content,” Shah added. “This has made India a market that not only produces large amounts of content but also consumes it at an equally high rate.”
A notable trend within this ecosystem is the rise of non-verbal, sensory formats such as ASMR-style videos.
Experts point out that these formats overcome language barriers and use sound, image and rhythm to maintain the viewer’s attention without relying on dialogue.
As platforms increasingly reward watch time and repetition, it is becoming increasingly difficult to distinguish AI-driven videos from human-generated content. While this lowers the barriers to entry for creatives, it also increases competition for attention and risks reducing creative value.
Vikas Chawla, co-founder of digital marketing company Social Beat, says AI fakery can be detected today, but as AI models around video and image generation mature, identifying deep fakes is becoming more difficult and is also crucial for platforms to better track them.
(With contributions from Sindhu Hariharan)
Published on December 31, 2025