A new analysis from iSeeCars shows, by model, how many units of the 2024 and 2025 versions dealers will have when the new 2026 versions arrive. This becomes a financial problem.
The experts at the iSeeCars website write:
“Dealers eager to make room for new models may be more willing to negotiate the price of those new models that have been sitting on their lots for up to two years.”
iSeeCars analyzed the percentage of inventory of 2024 models that are still for sale.
The higher the number, the greater the buyer’s bargaining power. Karl Brauer, Executive Analyst at iSeeCars, says:
“But if dealers are struggling to sell an older 2024 or 2025 model, this could be an opportunity for buyers who want the peace of mind of a new car and warranty protection at a reduced price.”
The research firm provided the percentage of 2024 model inventory remaining at dealers by model.
There are three Jeeps in the top 10.
The Grand Cherokee has an average of 70.8% (average price of $64,014) of its 2024 inventory for sale per dealer. The Jeep Grand Wagoneer L ($92,497) has 24.1% and the Jeep Wrangler plug-in hybrid model ($60,720) has 18.2% of the 2024 inventory.
The industry average for all 2024 models at dealers is 0.4%. The study analyzed 2.6 million new car listings to determine the largest percentage of 2024 and 2025 models still in dealerships.
Two aspects of Jeeps are noteworthy. Jeep models are expensive compared to the industry. The average price of a new car is about $49,000, an all-time high.
Additionally, Jeep’s parent company, Stellantis NV, had serious problems with its Jeep brand.
“Jeep has had a rough patch this decade, despite the brand’s renowned off-road prowess that has defined it for most of the last century. “There have been six straight years of declining sales in the United States,” CNBC reports. Stellantis has tried everything possible to solve the problem of poor Jeep sales. However, there are some obstacles that you may not be able to overcome.
For example, Consumer Reports’ “Best Car Brands” study spots Jeep ranks last out of the 31 brands analyzed. These results are based on reliability, owner satisfaction, safety and test drives.
Jeep has announced plans to reverse the situation. But so far it has done little to sway the opinions of retailers and buyers.